Blaze Pizza was founded in 2012 with one goal in mind, to offer affordable, fast pizza for the lunch crowd. The best part is the build-your-own option the chain offered. Starting with just two locations in California, Blaze Pizza quickly opened its 200th restaurant back in 2017, with the help of a long-time investor, NBA star LeBron James.
Former Blaze Pizza CEO Jim Mizes says James has been invested in the brand since day one, promoting the chain on social media accounts whenever he can. Mize said, "LeBron helps us punch in terms of our brand awareness well above our weight."
